Work.
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Burger King / Social / ENKIME
Burger King Germany - Always-On Content
Challenge
Building a sustainable, high-output social media presence for one of Germany's biggest fast food brands across multiple platforms. Consistently, within strict legal and brand guidelines, without the content starting to feel like it runs on autopilot.
Building a sustainable, high-output social media presence for one of Germany's biggest fast food brands across multiple platforms. Consistently, within strict legal and brand guidelines, without the content starting to feel like it runs on autopilot.
Approach
Full ownership of the always-on content cycle: ideating and concepting recurring formats, scouting trends and translating platform moments into brand-appropriate executions, copywriting, production briefings and shotlists, hands-on production planning and on-set support, plus campaign concepting layered on top. Everything developed with one eye on the brand rulebook and the other on what was actually moving on the feed.
Full ownership of the always-on content cycle: ideating and concepting recurring formats, scouting trends and translating platform moments into brand-appropriate executions, copywriting, production briefings and shotlists, hands-on production planning and on-set support, plus campaign concepting layered on top. Everything developed with one eye on the brand rulebook and the other on what was actually moving on the feed.
Outcome
Higher content output and measurably better engagement, driven by new formats that gave the channel a more distinct and consistent identity across platforms.
Higher content output and measurably better engagement, driven by new formats that gave the channel a more distinct and consistent identity across platforms.
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Burger King / Social / ENKIME
Burger King Germany - Always-On Content
Burger King / Social / ENKIME
Burger King Germany - Always-On Content
European Central Bank / Film / Zum goldenen Hirschen
European Central Bank - Institutional Film
Challenge
An institutional film for the European Central Bank, one of Europe's most high-stakes clients, with strict content restrictions, immovable deadlines, and two tight production days. No room for error, but immediate problem solving.
An institutional film for the European Central Bank, one of Europe's most high-stakes clients, with strict content restrictions, immovable deadlines, and two tight production days. No room for error, but immediate problem solving.
Approach
Led the project from initial concept through to delivery: developing the creative direction, managing all production logistics, directing on set, and absorbing the unexpected challenges without losing momentum or quality. Coordinated post-production remotely while keeping the client informed and the timeline intact.
Led the project from initial concept through to delivery: developing the creative direction, managing all production logistics, directing on set, and absorbing the unexpected challenges without losing momentum or quality. Coordinated post-production remotely while keeping the client informed and the timeline intact.
Outcome
Delivered on time, within the ECB's strict content guidelines, and to the client's satisfaction. A fully directed and post-produced institutional film from a single brief, handled end-to-end.
(For now a little BTS montage, as the full video isn't out yet ;))
Delivered on time, within the ECB's strict content guidelines, and to the client's satisfaction. A fully directed and post-produced institutional film from a single brief, handled end-to-end.
(For now a little BTS montage, as the full video isn't out yet ;))
Dr. Marie-Agnes Strack-Zimmermann / Social / Freelance
Dr. Marie-Agnes Strack-Zimmermann
Challenge
A seasoned politician with no TikTok presence, entering a platform that rewards informality and entertainment with serious political subject matter.
A seasoned politician with no TikTok presence, entering a platform that rewards informality and entertainment with serious political subject matter.
Approach
Comment reply videos to engage existing discourse, humour and meme formats as a bridge between political content and platform culture, and direct-to-camera opinion pieces for authenticity.
Comment reply videos to engage existing discourse, humour and meme formats as a bridge between political content and platform culture, and direct-to-camera opinion pieces for authenticity.
Outcome
Zero paid advertising. Praised in media for leveraging short-form video strategies against political opponents.
30K+Followers
71Videos
1M+Top Video
GSK / Awareness Film / Zum goldenen Hirschen
Meningitis Awareness Campaign
Challenge
A pharmaceutical client delivered a fully produced awareness spot about the risks of a serious childhood illness. The footage was there. The problem: the team agreed it wouldn't land. No additional shoot days were possible, and the client required some of the original footage to be used.
A pharmaceutical client delivered a fully produced awareness spot about the risks of a serious childhood illness. The footage was there. The problem: the team agreed it wouldn't land. No additional shoot days were possible, and the client required some of the original footage to be used.
Approach
Wrote a new concept and full script reframing the story around the speed of how such an infection progresses, told through animated children's drawings. Something immediately familiar to parents, and emotionally resonant without being exploitative. Rewrote the voiceover to sound like one mother talking directly to another, adding intimacy and urgency. The animation carried the progression of the illness; the original footage came in as a transition at the end.
Wrote a new concept and full script reframing the story around the speed of how such an infection progresses, told through animated children's drawings. Something immediately familiar to parents, and emotionally resonant without being exploitative. Rewrote the voiceover to sound like one mother talking directly to another, adding intimacy and urgency. The animation carried the progression of the illness; the original footage came in as a transition at the end.
Outcome
A campaign that turned an unused spot into something that actually moved people. The reframe, from passive information to emotional parent-to-parent urgency, gave the existing assets new life.
A campaign that turned an unused spot into something that actually moved people. The reframe, from passive information to emotional parent-to-parent urgency, gave the existing assets new life.
Western Artists x K-Pop / Spec Concept / Personal
Western Artists x K-Pop Album concepts
Challenge
In K-Pop, album releases are events built around randomised collectibles that fuel an entire collector community. Western artists typically get a CD, a vinyl, and maybe a box set.
In K-Pop, album releases are events built around randomised collectibles that fuel an entire collector community. Western artists typically get a CD, a vinyl, and maybe a box set.
Approach
Applied K-Pop collectible mechanics to Olivia Rodrigo GUTS as a proof of concept, including mock-up album packaging, photocards, and a fan video call event concept.
Applied K-Pop collectible mechanics to Olivia Rodrigo GUTS as a proof of concept, including mock-up album packaging, photocards, and a fan video call event concept.
Outcome
A visual proof of concept showing what a fan-driven release strategy could look like in Western music, bridging two distinct fan economies.
A visual proof of concept showing what a fan-driven release strategy could look like in Western music, bridging two distinct fan economies.
K-Pop Collector / Community / Personal
K-Pop Collector Community
Challenge
Building trust in a niche community that runs entirely on reputation. Credibility takes time, and a single misstep can end an account.
Building trust in a niche community that runs entirely on reputation. Credibility takes time, and a single misstep can end an account.
Approach
Consistent drops, clear communication, and content that speaks the collector language from the inside. Operations tracked and organised systematically in Notion.
Consistent drops, clear communication, and content that speaks the collector language from the inside. Operations tracked and organised systematically in Notion.
Outcome
Organic growth through word of mouth in a niche that rewards authenticity over volume.
Organic growth through word of mouth in a niche that rewards authenticity over volume.
